A recent article in Publisher’s Weekly made reference to print books as “slow media”. Given the never-ending proliferation of technologies that facilitate constant and instantaneous communication, the term — and the article — intrigued me.
Slow media, as I understand it, is about appreciating the time that goes into producing and consuming a piece of information. It reminded me of the Slow Food movement, which touts the leisurely enjoyment of an organically grown and naturally prepared meal.
I decided to do some digging, and sure enough, I wasn’t the only one to draw parallels between slow media and slow food. Blogger Matt Shepherd wonders if anyone is actively forming a slow media movement to underscore the value of printed books and handwritten letters.
While Matt acknowledges that “fast media” has its place, this blogger from the Rocky Mountain News sees slow media as an either/or proposition. In his or her opinion, choosing slow media is a conscious rejection of fast media — because you’re tired of fast media, overwhelmed by it, or simply unconvinced of its usefulness. You choose slow media because your “inner Luddite” is screaming to be free.
I disagree. I don’t think one delivery has to be valued over the other. Each has its place, its benefits, and its pleasures. Perhaps books in the form that we know them aren’t doomed for the dustbin of history after all. We just need to acknowledge that both the tortoise AND the hare have their place in the world.