The Ultimate Special Edition?
Indian cricket star Sachin Tendulkar is releasing his autobiography in February. But this isn’t just any old memoir.
It measures about 18″ square, weighs 81 pounds, and runs 852 pages edged in gold leaf. Oh, and it also contains Tendulkar’s blood. You read that right. Actual drops of Tendulkar’s blood will be mixed with the paper pulp to create a red resin.
Only 10 copies of the special blood edition will be created, and each one is priced at US $75,000. They’re already sold out.
A second run of 1,000 autographed copies — no blood — will be priced at $2,000 – $3,000. The rest of the crowd will be able to purchase a plain copy for the bargain price of $200 – $300.
We’ve noted before how, in publishing, scarce=special=valuable. This may just be the ultimate example.