Last month, New York-based author Andrew Kessler opened a bookstore, as in, a store with one book — his own.

“The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.”

Now that’s what we call specialization.

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Tags: Andrew Kessler, book marketing, bookstore, Ed's Martian Book, Martian Summer

This entry was posted on Tuesday, May 10th, 2011 at 10:36 am and is filed under Books, Knowledge Product Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.