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How to Submit Your Book to a Holiday Gift Guide

Think your book would make a great Christmas gift? Being featured in a holiday gift guide could give your book sales a nice year-end bump. But you have to think ahead.

Though December is five months away, summer is the time to start planning your gift guide strategy. Use July to research the places you want to be listed, then begin your pitching in August or September, paying attention to the deadline each outlet provides.

The following guest post from Corinne Liccketto of Smith Publicity offers more information.

5 Tips for Submitting Your Book to a Holiday Gift Guide

by Corinne Liccketto, Smith Publicity

If you’re interested in having your book placed in holiday gift guides, late August to early September is the time to pitch. If you wait too long, you’ll miss your chance.

Here are five tips for submitting your book to holiday gift guides:

  1. Know your desired outlets and their submission guidelines. List the outlets for which you’re most interested in securing coverage and determine their submission guidelines. In most cases, along with a copy of your book, you’ll want to send a personalized cover letter, book release and author bio. Make sure you follow the guidelines! Editors won’t waste time digging up needed information on their own.
  2. Know when to pitch. Deadlines are crucial. Pitch too early and your book will be forgotten; pitch too late and you won’t even be considered. Armed with your list, research the deadline dates of your most desired outlets. Magazines will likely need submissions by August (early September at the latest), whereas newspapers may require submission only two months before the holiday season. Don’t pitch every outlet at once because it’s easier for you that way. Respect the media’s deadline dates or you run the risk of annoying editors and ruining your chance at inclusion.
  3. Donate a portion of your holiday sales to charity. Not only is giving back the right thing to do, but by donating a portion of your proceeds to charity you increase the appeal of your product. Media contacts can plug the cause your product benefits, giving the charity extra coverage too. It’s win-win.
  4. Position your book as a ‘great gift under $30′. Or $20. Or $15. Whatever the price of your book, use it as a hook when you submit for consideration. By encouraging awareness of the cost of your book, you might inspire the editor to include your book in a featured section of the holiday gift guide.
  5. Give a reason why your book is different than others. Does your book recap a hot trend of 2010? Is it eco-friendly? Telling editors why your book is different from others will give it an edge.

Corinne Liccketto is the Sales Manager at Smith Publicity, Inc., one of the world’s leading promotional firms, specializing in book publicity. Fueled by a passion for making good things happen for clients, the company has worked with over 900 individuals and companies, from authors and entrepreneurs to publicly-held companies and businesses representing a wide range of industries. The Smith Publicity reach is international with offices in New Jersey, New York City, Los Angeles, and London.

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