Many authors having a hard time finding a publishing deal are turning to podcasts as a way to build a fanbase for their books. Then, like sci-fi novelist J.C. Hutchins, they’re able to turn that reader support into a comfy contract with a publisher. Or, they’re able to goose sales for a print edition of their own.
Disappointingly, the article only discussed novelists. Have you had success using podcasts to distribute or market your non-fiction title? Click the Comments link to tell us about it.