Buy the Content, Not the Format
Wednesday, March 4th, 2009At least one major publisher is on board with a strategy that Seth Godin, Jeff Jarvis and other industry observers have been advocating for a while: shaking up the single serving model of book sales.
Thomas Nelson announced yesterday that readers who buy certain of its hard cover titles will automatically gain access to the audiobook and e-book versions at no extra charge. Buy the content, choose your containers — an appealing offer, don’t you think?
