A recent article in the Wall Street Journal underlines what we’ve been saying for years: the book makes the expert. Business people with books get noticed.
Think of it this way: When it comes to your business reputation, you’re either a rock star or a wannabe.
If you’re like the vast majority of the people in your industry, you’re virtually anonymous. You might have lots of expertise, great ideas, and new methodologies, but you’re not making the most of them. You feel frustrated because you know you could take your business farther—you just don’t know how.
Rock stars, on the other hand, are celebrities. They stand out in their market against a sea of faceless competitors.
Very few business people ever garner the reputation of a rock star. But you can bet that those who do, have knowledge products of one kind or another. A book is still the most prestigious but other products work, too. What’s important is that these products serve as springboards, continually pushing their author’s message to more and more people, and continually propelling the author’s reputation to new heights.
Is it time for you to break out and become a business rock star? (Or, as we like to say here at Highspot, a thought star™.) What steps will you take in 2011 to get you there?