First Issue

Spencer Johnson will soon have a new book on the market. The mega-bestselling author of Who Moved My Cheese? and The Present is set to publish a new title called Peaks and Valleys: Getting What You Need in Both Good and Bad Times.

World rights have already been sold and the English-language version will be published simultaneously in the U.S., Canada, UK and Australia, though no release date has been announced.

Who Moved My Cheese? has sold over 21 million copies since its release 10 years ago. Some interesting facts about Spencer Johnson and his publishing success, from his website:

• Amazon says that in its first 10 years of operation, Who Moved My Cheese? was its #1 selling title
• Who Moved My Cheese? is China’s all-time best selling translated work (2 million+ copies sold)
• In Japan, Who Moved My Cheese? is the #1 bestselling book of all time by a non-Japanese author (4.5 milion+ copies sold)

What do you think is the secret to the phenomenal success of this mouse-y parable on change?