Get Your Book on Internet Radio
Thursday, August 14th, 2008If want to talk up your book on the radio, here’s your big chance. There’s no budget required and no fussing with press releases or media contacts. Plus, you get all the time you want to say whatever you want.
No, it’s not a dream, it’s BlogTalkRadio (BTR).
BTR gives you the tools and the platform to have your very own Internet radio show – for free. The site’s FAQ sums it up nicely:
The web-based service allows you to host a live Internet radio show and take callers from the phone. [You] can copy and paste a Flash player on [your] site or blog so listeners can click to listen. The shows are also made available as a podcast via RSS and iTunes. Your audience can listen online or on any mp3-friendly device.
All you need for broadcasting is a phone and Internet-connected computer.
BTR is a great opportunity for authors to promote their books through discussion, interviews, debate, and listener participation.
A couple of the large publishing houses are already taking advantage of the publicity opps and have set up their own “stations” within the site. HarperCollins, for example, runs Authors on Air.
