Posts Tagged ‘publishing’

Commentary Round-Up: The Amazon-Lexcycle Deal

Wednesday, April 29th, 2009

Following this week’s announcement that Amazon had acquired Lexcycle, makers of the Stanza e-reader app, industry watchers have weighed in with their perspectives. Here are three good commentaries on what the acquisition means for publishing:

Kassia Krozser remarks that the Lexcycle acquisition is not “the end of the world as we know it,” but neither is it great news for publishers and readers.

Consumers are slowly being locked into a single vendor. Publishers are being backed into Amazon’s corner. Yet, yet, yet, I ask again: where are the publishing initiatives, the fresh thinking, to protect the free market?

BookNet Canada offers a Canadian perspective on the deal and suggest three actions publishers can take to keep Amazon from a market stranglehold.

This market is developing at a fevered rate. If you want to help shape the forces that are going to in turn, influence the way you create, sell and acquire books in the future, then now is the time.

Mike Shatzkin believes the real issues brought to light by the deal are pricing and making books discoverable by readers. He calls for the big publishers to come together to develop an online bookstore of their own.

The current effort by several general trade publishers to drive traffic to their own house-branded web sites is misguided and doomed. But Amazon (and Shelfari, GoodReads, LibraryThing, and our new entrant, Filedby.com) have demonstrated that sites with information across the trade book spectrum have real consumer appeal.

Will Gas Shortages Be Publishing’s Tipping Point?

Friday, June 20th, 2008

A new article in Publisher’s Weekly points out yet another potential casualty of the high price of gas: author readings. Bookstore owners are concerned that crowds won’t come out to hear authors speak if the price of gas goes much higher.

Already the publishing industry has been feeling pinches over gasoline shortages. Most notably, the price of paper has shot up this year, and the cost to ship books from printer to warehouse to customer is climbing also.

Yet a solution does exist, and smart authors are using it already: technology. A whole universe of media — from podcasts and viral video to live chats, blogs and Twitter — can be used to promote books and interact with readers far and wide. It’s low-cost and easy on the environment, too.

For marketing, virtual seems like a no-brainer. But how about on the production side?

The New York Times reports that among publishers at Book Expo America a couple of weeks ago, the feeling about e-books was “unease.” Seth Godin points out that publishers are missing the forest for the trees:

“The fastest-growing, lowest cost segment of the business, the one that offers the most promise, the best possible outcome and has the best results… is causing unease!”

Sales of electronic books are rising, thanks in part to the emerging popularity of Amazon’s Kindle reader. After just 8 months on the market, Kindle sales account for 6% of Amazon’s volume in books where electronic and print versions are both available.

So are we seeing the final days of print books? Not quite yet.

Many people still say they far prefer reading a print book over an e-book. Even among kids under 17 — the one group who you think would embrace a digital book — nearly two-thirds still prefer print versions.

So what’s a publisher to do? Know your market and what they want. Be open to changing tactics where it makes sense and can save you money. And keep your eye on the oil. Maybe the decline in fossil fuels will be the tipping point that pushes reading into the digital realm.