Your Ideas to Market™
Highspot helps successful business owners package, brand, and sell the intellectual capital related to their business expertise.
Helping business authors self-publish their non-fiction books in both print and e-book formats is our specialty. Process flow mapping, audio products, video products, and seminars are some of the other packages available.
Self-Publishing Business Books
You might call us publishing consultants, book shepherds, book packagers, or project managers. What all those terms mean is that for every step—from writing to indexing, from cover design to printing—Highspot manages the entire self-publishing process for you. Then, we can help support your book with connections to retail channels, distributors, fulfilment houses, publicity specialists, and more.
Creating Audio & Video Products
Building on your talents as a speaker, podcasts, audio books, and video tutorials are just some of the ways to package your intellectual capital. Our comprehensive media services cover every aspect of production and launch.
Producing Seminars & Teleclasses
Whether you see yourself delivering live seminars and workshops, or prefer the convenience of running teleclasses and webinars, our team helps you create a positive and practical learning experience for your audience. From content development through to delivery, Highspot puts all the pieces in place so you can focus on teaching.
Mapping Process Flows
When it comes to teaching others what you know, it’s critical to get your techniques and your systems fully documented. Working with a Highspot process engineer, you’ll uncover, map, and describe every component of your successful operation. Once captured, these process flows can be used as the basis for consistently training staff, packaging components for sale, or licensing your system to others.
The Four Steps to Bringing Your Ideas to Market™
What do you want to achieve with your intellectual capital? Where do you want your business to go? A comprehensive series of questions digs deep into your visions and goals for the future, and assesses your strengths and resources. Based on your answers, our summary report presents recommendations for the intellectual capital best suited to bringing your particular ideas to market and achieving your desired results.
Result: Clarity | Investment: $995
For each of your intellectual capital projects, Your Idea Map outlines a specific implementation plan dovetailed to your schedule and resources. With your map in hand, you'll know exactly how to proceed, how long it will take, and how much it will cost. An expert team is handpicked for each project and is ready to go at your signal.
Result: Direction | Investment: $100 to $1,125 per map
Ideas and plans become reality as your project moves into production. With one of our experienced project managers at the helm, you can be assured that every step is tightly coordinated and executed. On book projects, Highspot’s documented PubPath™ system wraps efficiency and reliability around every step.
Result: Execution | Investment: Tailored to your needs
Even the best information products can wither on the vine if a proper platform isn't moved into place to support them in the market. Your Success Strategy offers a customizable menu of strategy, marketing, and sales support, from website development and publicity through to distribution and fulfillment.
Result: Goal Achievement | Investment: Tailored to your needs
To get started, give us a call or for a no-obligation conversation.
