Books We Recommend
Publishing & Knowledge Product Strategy
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The Long Tail Chris Anderson The Long Tail explains how the Internet and other technology innovations are lowering distribution costs in key industries, making diverse products and services profitable without scales of economy. Focusing on books, movies, and music, Anderson demonstrates how a market can be sub-divided to fulfill even the narrowest of interesting niches. Full of great stories and compelling statistics. "The book becomes not the product of value but the advertisement for the product of value—the authors themselves." Buy the book |
Self-Publishing a Book
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The Self-Publishing Manual Dan Poynter The Self-Publishing Manual is a great place to start learning the ins and outs of becoming your own publisher. It covers the basics of planning, writing, editing, designing, printing, and promoting a book. An invaluable resource. Buy the book |
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Self-Publishing in Canada Suzanne Anderson A concise and logical guide—not to mention the only guide—to self-publishing north of the border. Anderson’s book proves especially valuable in the sections that outline tasks and contacts that are specific to Canada, such as how to get your ISBN through the National Library, advertising in the Globe & Mail, and dealing with GST. Buy the book |
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Book Design and Production Pete Masterson A book that looks like an amateur effort can kill your chances of success. This primer, written for authors and self-publishers, provides a great education in the basics of book design and layout. It will help you talk knowledgeably with your designer (or try your own hand at layout) to get a professional-looking finished product. Buy the book |
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The Publishing Game: Publish a Book in 30 Days Fern Reiss Fern Reiss takes the daunting task of publishing a book and breaks it down into a series of straightforward tasks you can tackle day by day. Easy to understand, easy to follow, and easy to use, this volume makes a good addition to any publishing library. Buy the book |
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The Publishing Game: Find an Agent in 30 Days Fern Reiss Like the other books in her Publishing Game series, Fern Reiss' Find An Agent in 30 Days is not the most comprehensive resource you'll find, but it is one of the most straightforward. She outlines in simple steps the do’s and don’ts of finding, approaching, pitching and negotiating with agents. The complete sample proposal included at the end is particularly helpful. Buy the book |
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Publishing for Profit Thomas Woll If you want a realistic look at what it takes to finance a book, this is it. Although written for commercial publishers, Publishing for Profit definitely offers valuable information for the self-publisher as well. The basics of planning, budgeting, and cash flow management are covered, and lots of helpful formulas, spreadsheets and templates are included. Buy the book |
Marketing a Book
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Guerrilla Marketing for Writers Jay Conrad Levinson, Rick Frishman, Michael Larsen Authors take note! This is one book you don’t want to miss. The 100 promotional tactics from Levinson and the rest include everything from innovative word-of-mouth campaigns to launch parties and collaborative author tours. True to the spirit of the guerrilla marketing concept, more than half of the tactics can be implemented for free. The others are rated according to their cost. Buy the book |
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1,001 Ways to Market Your Book John Kremer 1,001 Ways is filled to the brim (to the covers?) with inspiring, creative and practical tactics for selling more books. At a hefty 700 pages, it’s not a book you’ll likely read right through but it does make an excellent desk reference. Pick and choose the ideas that work for you, i Buy the book |