Your Ideas to Market™

Are you ready to transform your ideas into marketable knowledge products? Start by choosing one or more services from those listed below to get Your Ideas to Market™.

Not sure where to begin? Highspot offers straightforward advice to help you customize the best service package for your needs and goals. Give us a call for a no-obligation conversation.

  Download a PDF summary of Highspot services.


1: Your Ideal Future™

Moving from ideas and experience to packaged intellectual capital requires knowing what you want to achieve. By responding to a comprehensive series of probing questions, you clarify and establish your direction and vision. Your current knowledge packaging, including any in-progress pieces and ideas, is evaluated in terms of its target potential. To help you focus on your most important short- and long-term goals, we create a summary report that guides you in packaging your wisdom. Result: Clarity
Investment: $750

 2: Your Idea Map™

With Your Ideal Future established, we analyze the best marketplace format for each idea and map out the step-by-step process of achieving your goals. You receive a detailed project plan with the options, investments, required resources, and timing to take your best ideas to market. Result: Direction
Investment: $1,250

 3: Your Idea Producer™

Based on the direction charted in Your Idea Map, we project manage each idea you have chosen to turn into a knowledge product. Your participation is tailored to leverage your strengths and those of your existing team. Appropriate resources are assigned and coordinated, and the whole process is tightly managed to successfully produce your desired finished products. Result: Execution
Investment: Tailored to your needs

 4: Your Success Strategy™

With Your Idea Producer under way, it’s essential to develop a clear strategy that will support your packaged ideas and generate revenue. You’ll receive a specialized marketing and sales plan for each of your knowledge products that will help you earn the best possible return on your idea investments. Result: Goal Achievement
Investment: Tailored to your needs



Creating Intellectual Capital



As part of Stage 3: Your Idea Producer and Stage 4: Your Sucess Strategy, Highspot offers a comprehensive suite of services to complete any intellectual capital project:
  • Complete project management
  • Consulting & strategy
  • Manuscript evaluation
  • Ghostwriting
  • Structural & developmental editing
  • Title development
  • Copyediting
  • Proofreading
  • Fact checking
  • Photography
  • Graphic design
  • Illustration
  • Page composition & layout
  • Indexing
  • Printing
  • Administrative filings (ISBNs, bar codes, Cataloguing-In-Publication, etc)
  • Naming of intellectual capital companies
  • Logo design & branding
  • Website content strategy, design & development
  • Audio recording & editing
  • Video recording & editing
  • CD & DVD duplication and packaging
  • Amazon.com listings
  • Amazon.com marketing

Highspot also provides connections to:
  • Wholesalers
  • Fulfillment houses
  • Special market sales
  • Intellectual property legal protection
  • Event planning
  • Publicists